Jason Unger

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I consider myself an "ideas man." I often come up with great ideas but don't necessarily know the best way to execute on them. That, of course, is why you bring aboard people who do know how to execute: whether it's developing a business plan or bringing a product to market.

One product I can execute quickly and professionally is a Web site or blog. In fact, putting together this blog took no more than an hour or two of my time — and less than $15.

So how do you do it?

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