Jason Unger

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One of the problems I have when coming up with topics for this blog and for the Online Savings Blog is choosing subjects to speak authoritatively about.

It's not that I can't or that I won't — it's just that I don't get that much enjoyment from it.

When I'm blogging, I'd rather share my experiences and stories living life than try and provide "useful" and informative content. It's a lot more fun to just shoot the breeze and post funny links and insights.

Every day, I read a number of amazing blogs like Copyblogger, Penelope Trunk and Get Rich Slowly, who are there to provide compelling and timely content. This is what I do every day at CE Pro — but it's not what I want to do when I write here.

Bloggers have been getting a bad rap lately, but a lot of that has to do with the different expectations and meanings that term has to people. Engadget might be a blog, but they are much better tech journalists than anyone in the mainstream media. Top it off with a strict policies regarding relationships with who they're covering and they've got a much cleaner rap sheet than many "professional" journalists.

But because anyone can start a blog, "bloggers" all get lumped together — the ones redefining journalism and the ones simply telling you about their day. But does that mean you should only start a blog if you really have something useful and informative to say? Of course not.

When you come to CE Pro, you get the informative content and breaking news. On this site, I get to talk about whatever the hell I want.

So what's the take away from this? You always have something to say — and you can speak authoritatively about it: you. As Gary Vaynerchuk recently laid out, you have to look inside yourself to find happiness.

I don't pretend to bring you compelling content with every blog post on this site — I only post things that I find interesting and want to share. That's our agreement.

Thanks for being a part of it.

Slashdot picked up a story CE Pro ran last year (like, June 2006) on The Batcave Home Theater, a custom theater room up in Maine.

It's not new, but the link from Slashdot (a huge source of traffic) went to a site called Slashfilm (not related, as far as I know). So, Slashfilm was getting tons of traffic from content that they didn't create.

Normally, I'm okay with that — obviously, I'd like to get the traffic, but you have to live with the fact that sometimes you don't get what you want.

The problem, however, is that
1) Slashfilm didn't bother to link to the original article on CE Pro (a quick mention of the "June 2006 issue of CE Pro" was all we got)
2) They took the entire slideshow, cropped out our watermark, and posted it

The non-linkage isn't right, but can be easily remedied. On the other hand, taking the images and cropping out the watermarks is stealing content.

This is the second time in two weeks I've had to deal with people stealing content without proper attribution.

I emailed Slashfilm's editor, Peter Sciretta, asking him to add a link to our story and replace the images with the original, watermarked versions.

I haven't heard back from him (and it looks like his site is down now), but in reality, it doesn't matter if he replaces them or not. The images have already been cropped, our watermark is gone, and anyone who sees them can distribute them without attribution.

So, what are you supposed to do in this situation?

I emailed CmdrTaco (aka Rob Malda), who originally posted the story at Slashdot, and told him the story. It's not like I'm worried about bloggers promoting and sharing content we create — it's doing it without proper attribution and basically stealing credit for other's work.

CmdrTaco went ahead and changed the link in the Slashdot story to the original article on CE Pro, and now we're getting the influx of traffic.

What's the moral of the story?

Don't steal and properly attribute or it will come to bite you in the ass.

- They make you get straight to the point.
- They make you be very specific when you use them.
- They are more attractive to the eye than large paragraphs of text.
- They designate importance.
- They are easier to digest and take in.

'Nuff said.

User-generated online content has gotten a lot of press in the past year (helping "you" become Time's Person of the Year), mostly due to YouTube, but also in part to blogs, podcasts and indie music.

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Okay, so it might not have been a national TV appearance, like when I was on G4's Attack of the Show, but in addition to my video blogging last week from EHX, I also made a radio appearance.

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