Jason Unger

Would Digg Be Anything Without Kevin Rose? On Brandname Recognition

Posted by junger - 08/13/06 at 09:08:22 pm

Let me start off by saying this, in fear of multiple flames: I have nothing against Digg, Kevin Rose, or the Digg community. I simply have a reasonable, analytical look at the importance of brandnames on products, and Digg happens to be a very good example.

If you aren't familiar with Digg, read the Wikipedia entry. Otherwise, the important thing to know here is that Digg was co-founded by Kevin Rose. Rose, recently proclaimed a $60 million man by Business Week (although he admits he can't afford to buy a couch for his apartment), was a former host of geek/techie fav TechTV.

He amassed a bit of a following on TechTV and after his departure, launching Digg in the winter of 2004. With the current popularity and hype surrounding Digg, I have to wonder: what would Digg be like without Kevin Rose attached to it?

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5 Promotion Techniques That Cost Nothing More Than Time

Posted by junger - 08/11/06 at 02:08:03 pm

When it comes to a new product or a blog, promotion can be just as important as functionality. If you have a great product but no one knows about it, then it'll never make it big.

But small businesses and online business don't always have the monetary resources to market and promote their product in the way that, say, Vonage does. But that doesn't mean that promotion has to come slowly and contained.

We've got five promotion techniques that cost nothing more than the time you invest in them.

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Advertising 101: You Are Ugly (Or How to Get Attention)

Posted by junger - 08/08/06 at 02:08:33 pm

I never took advertising or marketing in school (I was a journalism major), but I know enough from writing for the Web that it's great headlines and a little bit of oddness that works.

And by oddness, I mean weird, which is exactly what I found after completing the ProBlogger quiz. On the results page, this is one of the ads I was presented with.

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When "Free" Web Hosting Isn't Really Free

Posted by junger - 08/08/06 at 12:08:06 pm

When I set up this blog last week, I took advantage of a deal from Globat offering 6 months of hosting for free and no setup fees.

Sounded too good to be true, but the deal link at dealspl.us didn't have anything bad to say about. The hosting was set up quickly and I was up and running in a couple of hours. Then, yesterday, I got this email from Globat.

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Goal: 75 RSS Subscribers in 2 Weeks

Posted by junger - 08/06/06 at 08:08:10 am

In my attempt to make it big, setting goals — realistic goals — is important. Without something specific to strive for, then I could end up just writing and wondering why those visitors, subscribers and Adsense dollars aren't coming in.

So, I've decided to set a series of goals, with the first being 75 RSS subscribers by Friday, August 18.

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