Promotion is a big deal. Any marketing person will tell you that, but even development and idea folks know that half of the success of a product is getting it in front of the correct eyeballs.
There are plenty of free ways to promote your content online, but the other day, I came across a great example of free real-world promotion.
If you're not familiar with the site, it has many of the same social networking functions of a Facebook or Friendster, but it is focused around building work and business connections.
One of the biggest problems that I have with product development is that I'm constantly working on multiple — in most cases, too many — projects at the same time. Having multiple products is great for increasing your chance at VC funding, but only if the products are all fully developed.
It doesn't help that I constantly have ideas for new sites and new projects to work on. But this is something that I need to get over, and anyone trying to develop multiple products should keep in mind, too.
We know that product development doesn't happen overnight. It takes time for any good and lasting thing to happen, and that's something that hasn't changed over time.
Nowhere is this better shown that a recent post from Get Rich Slowly, who quoted the 10 Secrets of Success from author J. Paul Getty's "How to Be Rich." Some things, despite the passage of time, never change.
In the age of Web 2.0 (or the second bubbling, if you will), it seems like venture capitalists are throwing around money to any company with a funky name. But there are plenty of startups trying to grab some of that cash, so funding is not as easy as it may seem.
Online product developers — Web 2.0 or otherwise — have to compete with a sea of similar products to receive VC cash. But the one way that VCs will look harder at your company than the competition, according to CNNMoney, is to develop multiple products.