I officially own the entire first page of Google results for jason unger.
While not every link goes to my Web site, each result is about me: my site, my LinkedIn profile, my Facebook profile, my Geek of the Week bio, etc.
Besides being pretty cool, what does that mean?
Considering that eye-tracking studies have found that Web searchers rarely (if ever) move on to the second page of results, I am essentially the only Jason Unger most Web surfers will ever find.
That’s a huge brand builder. Since I make my living working online, anyone interested in finding out more about me won’t get confused with any other Jason Ungers out there.
I was just talking with Dave Weinberg and Noah Wolfe this weekend about Googling yourself (also known as egosurfing) and how well you rank in the results. Until today, the only other Jason Unger on the first page was the lobbyist/lawyer who worked for GWB during Bush v. Gore.
Apparently, Google’s kicked him off of the first page of results. (Don’t be surprised if he shows up again; who knows how that Google juice works.)
How do you rank in Google? Take a look and let me know in the comments.
PS – It is totally cool to Google yourself. It’s not egotistical or self-centered or anything like that. It’s actually pretty important to know, since anyone who wants to find out information about you is doing it.