Jason Unger

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Gaming Pushing Blu-ray/HD DVD Market, Research Finds

Gaming hardware is driving the adoption of both Blu-ray and HD DVD, according to new research from DisplaySearch.

According to “Quarterly Global Next Generation DVD and Game Platform Hardware Shipment and Forecast Report,” high-definition DVD gaming hardware—Sony’s PlayStation 3 and Xbox 360’s external HD DVD drive—had revenue growth of more than three times that of standalone players from the second to third quarters of 2007.

This isn't shocking. Why would someone on the fence about the format war invest their hard-earned money in a player that could eventually be useless?

(The exception here is when the price of the units competes with current DVD players, as HD DVD's $98 Wal-Mart special did back in November.)

The only reason I'm considering a PS3 is that it would provide two entertainment options — Blu-ray and gaming. While it's looking more and more likely that Blu-ray will win the format war, at some point digital downloads will be the norm.

One of the big problems with Blu-ray research and the PS3 is that everyone uses it at their convenience. The HD DVD side doesn't include it when discussing "standalone" players — I would consider it one — and the Blu-ray side uses it when totaling their market share.

For all intents and purposes, the PS3 should be included in all Blu-ray statistics. Obviously, it's questionable just how many PS3 owners use it as a Blu-ray player — some studies say a lot, some not a lot.

But it has a Blu-ray drive in it, so it's a Blu-ray player. That doesn't mean that Toshiba should be trying to compete against it — it shouldn't — but you can't ignore its presence.