Jason Unger

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"Jessica Alba Cashes in on Engagement"

So, what could this mean?

- Jessica Alba wins the lottery
- Jessica Alba gets a lot of money for getting engaged
- Something about Jessica Alba, money, and getting engaged

What's the problem with this headline? It isn't clear.

The author is trying to be funny by using the name of Alba's fiancé, Cash Warren, in the headline. But unless you know the details, the headline doesn't tell you what the story is about.

In fact, I was mislead into thinking it had something to do with money. It doesn't.

Next time, try this headline: Jessica Alba Gets Engaged to Cash Warren.

Don't forget that your bad headlines are good for me.