Jason Unger

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During last night's NBC Nightly News, anchor Brian Williams, speaking to Time magazine's Richard Stengel, made an off-hand comment I found interesting.

"I was surprised to learn that Time.com comes out in a paper version," he told Stengel, laughing it off.

For a guy in his position — the man behind the desk, the anchor of the national evening news — it's a funny thing to say. But, at least to me, it shows that he and NBC have the right mindset when dealing with the shift in media caused by technology.

Normally, the old media types are so afraid of technology that they make dumb decisions that end up shooting themselves in the foot.

NBC doesn't seem to be doing that.

The only reason I heard Williams' quote was because I was watching his broadcast today as a podcast. It's one of my two daily news podcasts, along with Anderson Cooper 360.

NBC streams the whole broadcast, adding in-house ads where the commercials would normally be. It's great — I wouldn't normally be watching Williams at night, but since I can watch it on my own time, I do.

Good for NBC for adopting technology and making their content available by different means.