The Life of a Web Publisher at a Tradeshow
Posted by junger | September 7th, 2007
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This week, I've been quite the busy little bee here at CEDIA Expo. It's probably the biggest event that we at CE Pro cover, with tons of product announcements, news and clients to meet.
As you can imagine, we've been working hard. It's especially grueling for those of us publishing on the Web.
Not only do we have to go to press conferences, booth appointments and company dinners, but we have to actually find time to write, edit and post the stories from the show — as soon as possible.
With 8 press conferences over two days and more booth tours than I can count (nearly all of them back to back), squeezing in time to fill in our readers with news from the show is a premium.
I've blogged from multiple press conferences (thanks to the handy Sprint USB Modem), ran back and forth from the show floor to the press room, and lugged my heavy laptop around everywhere.
Don't get me wrong — I'm not complaining. We've had some great traffic days because we are working super hard to get as many stories posted as possible (80 at last count from Wednesday to Friday).
But with the immediate nature of the Internet, if we don't get it posted first, someone else will. If you're not at the show, you crave to know what's going on. It's our job to deliver it, no matter what else we need to get done.
Even with the success we've had here at the show, there's so much more we could do. I've had lots of people ask me if I'm videoblogging from the show. I'd love to, but even with the people we have here, we still don't have enough hands to do it all.
That's OK, though. You've got to build up slowly.
Sooner or later, all of the press at these shows will be feeling the same crunch. There won't be magazine writers taking their time with writing stories because they don't go to press for another 3 weeks. You can already feel the shift happening at CES — where there were a lot of bloggers this past year — and it will trickle down soon enough.
That's what I've been doing recently — how about you?


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