When writing Web headlines, you have two words to tell the reader what the story is about.
That’s according to Web guru Jakob Nielsen, and it’s not new. He’s performed eye-tracking tests for both newsletters and RSS news feeds and found that Web surfers scan headlines — they don’t read them.
The next time you’re writing a Web headline, you must begin with the two most specific and descriptive words of your story.
Don’t try and be fancy — get to the core of your story, and tell your readers right away what the post is about.