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Great Headline Writing In Action

Too often, writers don’t understand that headlines written for the Web are totally different than those written for newspapers or magazines.

With Web headlines, you have to get straight to the point and, at the same time, draw in the reader.

One of the best headlines I’ve seen in quite a long time (outside of pretty much any post at the king of Web writing, CopyBlogger) comes from Jeffrey Strain, a fellow personal finance blogger at Personal Finance Advice.

I Fly Free & Get Paid To Have Sex.

Wow. I’m not quite sure what else to say.

Honestly, I had no idea what this post was about when I saw the headline in my RSS reader, but I was definitely interested in reading it.

There are a lot of people who don’t like credit cards for a variety of reasons. I am not one of those people. In fact, there are a lot of great reasons why I love my credit cards. These are the top five:

I Fly Free: One of the credit cards that I have is an airline affiliated credit card. This means that every time I spend money using that credit card I earn miles toward free tickets. I spend enough to earn a free ticket each year to fly round trip from Japan to the US.

I Get Paid To Have Sex: The other credit card that I have is one that pays me back 5% for every purchase that I make. Since it’s probably not appropriate for me to go into the details of my sex life here, it will suffice to say that birth control, sexy lingerie and other sex-related items all go on this credit card. In essence, I’m getting paid back 5% for having sex.

Well, he did indeed back up his headline with actual facts.

Nice going, Jeffrey.

One Comment

  1. wow, thanks for the wonderful compliment. I don’t spend enough time on headlines — need to work on it more. Got lucky with this one and it just kind of came and I found it a bit humorous so I went with it. The hard part is doing it with every post 😉

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