Jason Unger

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There's no shortage of corporate attempts at viral marketing that fail miserably.

The best and most recent example of this is Sony's "All I Want for Xmas is a PSP" video, a completely lame attempt to boost holiday sales of the PSP. Here in Boston, we suffered through the Aqua Teen Hunger Force viral marketing experiment … and that didn't turn out so well.

Unfortunately, the rise of YouTube (doesn't it always come back to them?) and the buzz-iness of "viral marketing" has lead many corporate folks to try and get into the game. Most of the time, it fails.

(As a sidebar, Gamasutra has a little write-up about online PR that's worth a read).

The NBC marketing department has created viral advertising that works. And it's great.

They've put together a spoof video of my favorite new show, Heroes, aptly titled: Zeroes.

What makes it so great is that it mocks itself, but it's professional. It doesn't make you feel like you're being sold something. It laughs at itself.