Corporate Viral Marketing That Actually Works
Posted by junger - 03/15/07 at 03:03:47 pmThere's no shortage of corporate attempts at viral marketing that fail miserably.
The best and most recent example of this is Sony's "All I Want for Xmas is a PSP" video, a completely lame attempt to boost holiday sales of the PSP. Here in Boston, we suffered through the Aqua Teen Hunger Force viral marketing experiment … and that didn't turn out so well.
Unfortunately, the rise of YouTube (doesn't it always come back to them?) and the buzz-iness of "viral marketing" has lead many corporate folks to try and get into the game. Most of the time, it fails.
(As a sidebar, Gamasutra has a little write-up about online PR that's worth a read).
The NBC marketing department has created viral advertising that works. And it's great.
They've put together a spoof video of my favorite new show, Heroes, aptly titled: Zeroes.
What makes it so great is that it mocks itself, but it's professional. It doesn't make you feel like you're being sold something. It laughs at itself.
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[...] Need More resources? Jason Unger has an interesting post about Corporate Viral Marketing Also, Manish posted a primer to Viral Marketing at his blog -Susan Like this post? Subscribe to the Egg Marketing Blog RSS Feed Related PostsSpeedlinks: Working from Home to escape Daycare Costs? Gaming as a Marketing Strategy. List Building with Article Marketing. The Rebirth of Internet Marketing. Viral Marketing via MySpaceBranding to Rebranding: The Art of Marketing ReinventionSmall Business Marketing Tip #5: Marketing Your business with Creative Networking and Volunteering [...]
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[...] More resources? Jason Unger has an interesting post about Corporate Viral Marketing Also, Manish posted a primer to Viral Marketing at his blog Like this post? Subscribe to the Egg [...]
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