Why Ideas Are the Most Valuable Asset to Have
Posted by junger - 09/14/06 at 07:09:12 pmWhen it comes to product development, a development team needs a good balance of individuals with varying skills — technical, creative and managerial. But, for the most part, these skills can all be learned.
Not everyone has that eye for a great design, or sees the technical details as a work of art, but someone can master the skill set and develop good enough taste to play with the big boys.
But ideas — ideas can't be learned. That's why they are the most valuable asset to have.
We've talked all about ideas in the first part of the New Product Development Method series — which you should read, but if you haven't, here’s is the general gist of the article:
Coming up with an idea is the most difficult step in the entire product development process. It determines your product, and you are nothing if not your product.
Development can normally follow established processes, but original ideas are just that — original. Every so often, you'll hear about some development or design that was done out of the box, but it's a relatively rare occurrence.
Ideas, however, nearly always have to be out of the box — or it's already been done. That's why ideas are the toughest, but most valuable, asset to develop.
No Comments yet »
RSS feed for comments on this post. TrackBack URI
Leave a comment
Powered by WordPress with GimpStyle Theme design by Horacio Bella.
Entries and comments feeds.
Valid XHTML and CSS.