Jason Unger

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Any blogger, Webmaster or site developer knows that the key to increasing your site's revenue is to increase the amount of traffic to the site. Promotion is obviously one way to do this, while regular content is another.

But while reaching out to a larger audience is necessary, it's not the best way to boost your site's traffic. The trick is in the writing — specifically, writing in such a way that your current audience (including RSS readers) will increase the number of pages they visit each time they come to the site.

So how do you do it?

Incorporating inline links in your blog posts can be the difference between 3 page views per visit and 4 page views per visit. If you have 100 daily unique users averaging 3 page views per visit, and can bump that up to 4, you've just added another 100 page views.And that's without having to set public goals or come up with really popular posts.

But inline links can't just be inserted randomly into completely unrelated posts (How I Made $225 Talking About Money). The content has to be related, or the visitor reading it won't find your link suggestions compelling. Try to relate previous posts to the new one in ways that make sense, such as telling readers about previous goals when setting new ones.

Think about one of my favorite sites of all-time: Wikipedia. When you surf Wikipedia, you normally start out with one article and follow inline text links, often ending up somewhere completely unrelated. That's the goal in writing for the Web — you want your visitors to find what they need, but also to see everything you can offer them.

Inline links are the way to go. If you're not used to a writing style that incorporates inline related links, don't expect instant gratification — it will take some time to develop. Unless, of course, you also boost your productivity overnight.