Jason Unger

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A good product is something that helps people solve problems. A good product developer knows what those problems are because he knows the market, i.e. the people who have problems that need solving.

What a lot of people don't seem to understand is that the Internet is a market. Attitudes, habits and expectations are different on the Internet than in any other medium.

So it's not surprising that a "workplace/etiquette expert" touting how to "Avoid Making Costly Cyberspace Etiquette Blunders" doesn't get the Internet market, so much that she screws up the name MySpace.

Picture after the jump.

(click for full-screen shot)

Yes folks, that is Marjorie Brody, a so-called expert, telling you how to avoid mistakes on "an official Blog site like Blogger.com or, a social networking site like MyFace.com."

Oops.

This is what happens when someone tries to cater to a market they aren't a part of and just don't get — stupid mistakes that end up destroying their credibility. This is true especially when it comes to the Internet, where you're likely to be pounced on by a pack of wolves for doing something dumb.

Does this woman look like she's ever been on MySpace, or has ever read a blog, let alone written one?

Of course, the best part is that she'll happy give a keynote speech on "Business Blunders That Can Cost A Client … A Colleague … A Career."

Pair this presentation with one of Marjorie Brody’s marvelous etiquette books. Professional Impressions: Etiquette for Everyone, Every Day and 21st Century Pocket Guide to Proper Business Protocol are lasting learning tools that will keep you from committing costly business blunders.

Okay, so maybe this isn't as bad as Microsoft misspelling the company's name, but still … maybe she should read her own book? Just a thought.

Here's the full text release.