Advertising 101: You Are Ugly (Or How to Get Attention)
Posted by junger - 08/08/06 at 02:08:33 pmI never took advertising or marketing in school (I was a journalism major), but I know enough from writing for the Web that it's great headlines and a little bit of oddness that works.
And by oddness, I mean weird, which is exactly what I found after completing the ProBlogger quiz. On the results page, this is one of the ads I was presented with.
Now, that's saying something. Obviously, it caught my eye (and I'm sure I wasn't the only one to see it), so it worked.
But it just goes to show the importance of packaging your product. I didn't click on the link, but chances are the offer is no different than the hordes of other data entry jobs out there. The packaging, however, delivered.
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